CLEARING MUSICAL RECORDINGS FOR THE INTERNET
Entertainment Law & Finance, August 2001
By Steve Gordon, Esq.
Leaping into the vacuum that Napster's demise has created, the
multinational
record companies that control the music business are launching
Internet
sites for sound recording downloads. But the record companies must
first
make sure that agreements with their artists have granted the
labels such
rights. Generally, recording agreements provide that the label
shall have
the sole and exclusive right to sell an artist's recordings
delivered under
the agreement. But many of the relevant contracts for recordings
that the
labels would like to sell online are subject to contracts that
were negotiated
and drafted before computers were in common use. Therefore, it is
unlikely
that any contracts, except those written in the last several
years, will
refer to the Internet, digital downloading or anything similar.
However,
because the music business has for many years had to contend with
different
formats of music, such as audiocassettes, even contracts from
several decades
ago will often provide that the label receives the right to
"distribute
and manufacture records in any field of use, by any method and by
any means
or format now or hereafter known." This broad grant of rights can
reasonably
be interpreted as giving the label the right to sell recordings
through
the Internet as well as on such traditional formats as vinyl,
cassettes
and CDs. Of course, more recent agreements specifically provide
for the
label's right to sell records "electronically" and may well refer
specifically
to the Internet. However, each agreement for each artist, and all
the modifications
of such agreements that may occur during the course of the
artist's relationship
with the label, must be evaluated separately to assure that the
label does
indeed have a reasonable basis to support its distribution of
records on
the Internet.
Royalties Issues
Even if a recording agreement includes grant-of-rights
language that
could reasonably support the label's right to sell records by
downloading
them over the Internet, there must still be a separate
identifiable royalty
that rea-sonably applies to the digital downloading of music. This
is because
the core of virtually any recording agreement is the principle
that the
artist receives compensation for the label's commercial use of his
or her
recordings. If no means of calculating compensation can be found
in a recording
agreement, the artist would have a strong argument that the he or
she did
not intend to transfer digital rights, or that the parties reached
no clear
agreement with respect to those rights.
Almost any standard recording agreement will include specific
royalty provisions
for sales of records "through normal retail channels" (i.e., sales
through
record stores, record clubs, television ads, etc.). Of course,
recent agreements
will have specific royalty provisions dealing with electronic
distribution,
and these provisions will generally be carefully scrutinized and
negotiated
by the artist's attorney. Many older agreements will include a
"catch-all"
royalty provision providing that for any sale of a record not
specifically
enumerated in the agreement, the label shall pay the artist a
certain percentage
of net receipts (usually 50 percent). This kind of provision in
conjunction
with a broad grant of rights could be reasonably construed to give
the label
the right to digitally download music.
Singles Restrictions
Certain artists' recording agreements, especially those with
superstars
or highly successful artists, may include a provision for the
artist to
approve any release of a commercial single from an album delivered
under
the agreement. This provision is meant to assure that the artist
will be
involved in a key marketing and commercial decision. The release
of a single
is a very important factor in how the artist's image and talent is
marketed.
It can also be a financial decision because the artist is, of
course, paid
royalties for commercial singles. And if the artist wrote the
song, he or
she would be entitled to additional monies for mechanical
royalties.
The paradigm of Napster was to allow consumers of music to select
their
favorite tracks for download. The labels may wish to follow this
successful
model. Therefore, even if the label has a reasonable basis for
maintaining
that it has the right to sell music by digital download, it may be
limited
to selling entire albums instead of individual tracks unless it
acquires
the artists' consent under the singles restrictions clause.
Artist Relations
Even if a recording contract does not include a right for the
artist to
approve a certain action that the label would like to take-such as
release
of a compilation of the artist's promotional videos as a home
video-as a
courtesy, the label will often go to the artist for consent. The
principal
reason for showing such courtesy is that the record label needs
the artist's
cooperation. Such cooperation can take many forms, including
delivery of
an album in a timely manner, getting on a plane for a talk show,
waking
up early to arrive at a publicity appearance, etc. For all this,
the label
will need the artist's good will. So, even if the label does not
need the
artist's approval under contract, the label may wish to at least
inform
the artist of its plans for digital delivery. In the case of a
superstar
or highly successful artist, however, the artist's clout may be so
great
that the label does not dare sell the artist's records by digital
delivery
without express approval, even if the contract authorizes it.
Territory
Generally, recording agreements give the label the right to
distribute
records on a worldwide basis. Sometimes, however, an artist will
have a
recording agreement with more than one record company. For
example, an artist
may enter into an exclusive recording agreement with a label for
the distribution
of recordings in the United States and Canada, and enter into an
exclusive
recording agreement with another label for distribution of those
recordings
in the rest of the world. In this situation, a label must
scrutinize each
recording agreement's territorial restrictions, if any, when
determining
whether it can download recordings in a specific geographic
region. Although
the Internet is a worldwide medium, the technology does exist to
limit downloads
to certain geographic regions. So, for example, if a label
controls only
North American rights, it can limit downloads to the United States
and Canada,
even though its web site is available throughout the world.
Guest Artists
A record label's "exclusive" recording agreement with an artist
generally
means that the artist may not per-form as either a "side" artist
(i.e.,
background vocalist and/or instru-mentalist), or featured guest
artist on
another performer's records during the term of the exclusive
agreement,
without the consent of his or her label. Therefore, if an artist
would like
to perform on another artist's record, and the other artist is
signed to
a different label, the other artist's label must generally acquire
the consent
of the guest or side artist's label. Although these consent
agreements are
usually brief and generally do not limit the grant of rights to
exclude
any media, they often restrict the single release of the tracks on
which
the side artist or guest artist appears.
The reason for this is that a record company does not want its
artist to
be associated too closely with another label. Therefore, if
another artist's
label wishes to make any individual side or guest tracks available
for sale,
each side artist agreement must be scrutinized to determine
whether the
release of the track separate from the album would violate that
agreement.
Samples
Using samples (i.e., excerpts of another recording or song in
the creation
of a new track) usually consists of brief tidbits, such as a few
notes of
a well-known tune. But samples can also be more elaborate. If a
sample involves
an actual master as well as the underlying song, generally
permission must
be obtained from the owner of the master as well as from the owner
of the
song. These agreements must be scrutinized to make sure that
digital downloads
of the sample are authorized and, if the track is to be made
available separate
from the album, that singles rights were granted. In addition,
sampling
agreements generally involve payment to the owner of the sampled
recording
for any commercial use of the track. Selling tracks by digital
download
would generally trigger the payment provisions in such sampling
agreements.
Musical Compositions
Record companies must also deal with the underlying songs or
musical
compositions embodied in recordings. Such songs are subject to a
separate
copyright, and those that are still protected by copyright are
usually owned
by the songwriters or their music publishing representatives.
Clearing songs
protected by copyright for downloading on the Internet involves a
license
for the mechanical duplications of those songs and perhaps an
additional
license for the "public performance" of such songs. In addition,
the necessity
of obtaining an additional license for the right to "synchronize"
those
songs to a visual image may be involved.
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